About Vortex and Our Team

Vortex Immersion Media, Inc.

Vortex Immersion Media (VIM) is the world’s leading designer of live 360 immersive entertainment experiences including concerts, stage shows and corporate events featuring surround audio and video, spectacular visual effects and real-time interactivity. Over the past 10 years VIM’s creative design, production and engineering team, under the direction of entertainment technology pioneer, producer and engineer Ed Lantz, has produced hundreds of events in fixed and mobile 360 immersion domes up to 60 meters in diameter accommodating up to 5000 people.   


Our Team

Vortex is led by a skilled engineering, management and creative production team based in downtown Los Angeles. We have assembled a team of the world’s best 360 artists, storytellers, programmers and manufacturers who take ambitious concepts and make them a reality. Whether you are looking for Hollywood-style animation, Disney-style themed attraction, IMAX-style film or a 360 VJ for your party, Vortex’s team can deliver a compelling immersive experience on any budget.

Ed Lantz

Ed Lantz | President and CTO

Ed Lantz is an entertainment technology engineer, entrepreneur, immersive experience designer and innovator in giant-screen digital cinema. He left aerospace engineering in 1990 to transform old-style planetariums into 360-degree immersive visualization environments, designing over a dozen permanent digital dome theaters worldwide while at Spitz, Inc. including the Library of Alexandria in Egypt, National Space Center in Leicester, UK, the Glasgow Science Center in Glasgow, Scotland and Papalote Museo del Nino in Mexico City.  He also led the product development of the SciDome digital planetarium which has sold over 100 units worldwide.

Ed founded Vortex Immersion Media in 2007 to bring VR, immersive and interactive experiences into mainstream arts and entertainment markets. Vortex produces immersive and interactive media experiences for themed entertainment, VR Cinemas and numerous Fortune 500 companies including Condé Nast, EMC2, IBM, Live Nation, Microsoft, NBC Universal, Nestle, NFL, Nike, Nokia, Sprint and Turner Broadcast. The company has produced 360 concert dome venues as large as 60 meters in diameter with capacity of 3,000 people for artists including Scrillix, Diplo and DJ Snake (dot Party for Production Club) and Childish Gambino (Pharos for Live Nation).

Vortex also operates the Vortex Dome, the first commercial immersive media production studio and events venue located in downtown Los Angeles. The Vortex Dome hosts a wide range of arts and entertainment co-productions including live stage shows (Pasión, BollyDoll), fine arts performances (Blue Apple ballet), live concerts (Ceremony with James Hood) in addition to immersive arts educational activities (classes for CalArts, USC and Relativity University).

Ed has published numerous articles in journals and trade publications on immersive media and virtual reality, is a public speaker on panels and keynote talks including at the Academy of Motion Picture Arts and Sciences, and is a regular contributor to ACM/SIGGRAPH. Ed’s personal focus is on the unique cognitive properties of next-generation multisensory “sentient” environments, the merging of virtual and real storytelling worlds, and the development of fulldome theaters as next-generation entertainment and performance venues. Ed holds two U.S. patents on immersive theater technologies, was awarded a Master’s degree in Electrical Engineering with minor in Quantum Physics and Electromagnetics from Tennessee Tech University, and is a founder of the trade association IMERSA. He co-authored DIGSS 1.1 (Digital Immersive Giant Screen Specifications) in cooperation with the Giant Screen Cinema Association, is a member of ACM/SIGGRAPH and IEEE, co-chaired the VR Villa at SIGGRAPH 2015, is a board delegate on the Producer’s Guild of America’s New Media Council and chairs the Boards of nonprofit organizations c3: Center for Conscious Creativity and is a past board member of Create Now.

David Goldman

David Goldman | Chief Revenue Officer

David Goldman is an executive whose experience is almost equally divided between traditional and digital media. As a talent representative he worked with actors such as Will Smith, directors such as Roland Emmerich, musicians such as Mick Jagger and television personalities such as Seth Meyers. He has successfully negotiated television production deals for his companies at Viacom, 20th Century Fox and ABC/Disney. At the onset of mobile video in 2004 he was approached by Sprint about creating a comedy channel for Sprint TV. Mr. Goldman created the Comedy Time network and subsequently forged distribution partnerships for the network with major Telcos both in the U.S. and internationally, most of the major broadband and OTT distribution platforms and cable and broadcast television.  His partners included Netflix, Hulu, Amazon, MSN, Xbox, Roku, Sony/Crackle, Samsung, Dish Networks, Verizon Fios, Pandora, AT&T, T-Mobile, Google, AOL, Yahoo, Vessel, Apple, RIM and LG. He has overseen the production of over 1,000 hours of digital content and has won Media Week’s “Media Plan of the Year” award for the creation of a branded mobile channel for Lionsgate.

Mr. Goldman began his entertainment career working directly under the CEO in the operations and management of the William Morris Agency, the largest talent agency at the time. In this capacity he oversaw the Music Department and handled business affairs matters for both the Agency and its major clients. Subsequently Goldman became an agent at William Morris and headed up its Motion Picture Directors division. He served a similar function at competing agency ICM before founding talent management company Power Entertainment, where in addition to talent management he produced television. Goldman sold his management company (later known as The Collective) to pursue the production and distribution of digital media full-time.

Mr. Goldman is a graduate of UCLA Law and licensed to practice law in the State of California.

Nick Raynes

Nick Raynes | Business Development

Nick Davis Raynes began his business career at a young age working an apprenticeship alongside his grandfather, Marvin Davis, a wildcatter, who later owned 20 Century Fox, Pebble Beach Golf Course, The Beverly Hills Hotel, The Aspen Mountain, Little Nell Hotel, and built the Fox Plaza in Los Angeles, amongst many other private and public sector deals.

Nick has since invested and raised capital for real estate, technology, energy, and alternative energy deals and currently works with a billion dollar Private Equity Firm based in San Francisco that invests in real assets globally.

Nick is passionate about startup companies and sits on various advisory boards. He is active with charitable causes including his grandmother Barbara Davis’ Children’s Diabetes Foundation and Carousel of Hope Ball that raises funds for juvenile diabetes.

Craig Singer

Craig Singer | Business Development & Producer

After directing, writing and producing several award-winning shorts and feature films (one starring Neil Patrick Harris, fresh off Doogie Howser fame), Singer went on to found FanLib and My2Centences, companies that predicted the integration of film with internet and social media. In 2008, he sold the companies to The Walt Disney Company, where he took a creative VP role with Disney Online Originals, and developed and produced series for Disney Online’s sites, and brands including Disney.com, and Disney Family.

A dynamic, award-winning filmmaker and new media executive with an exemplary record of leading sales and marketing for small to large privately-held and public companies. Singer is recognized for taking his companies from zero to producing multimillion dollar revenues in a short period of time. He was nominated for an Emmy in the interactive fiction category in 2008, and his series have been honored many times by the Telly’s and Webby’s.  Singer is an entrepreneurial executive and visionary in building business development opportunities, forging strategic partnerships, and implementing and devising strategies to increase revenues by many multiples.

As Co-Founder and Chief Creative Officer for both My2Centences and FanLib, Craig was responsible for all creative events, sales, business development and strategic partnerships ranging from Pepsi, to Harper Collins to Carl Icahn and Lions Gate Entertainment. During his tenure the company launched events with most major media companies under my supervision.

Crig is Co-Creator of both OLLIE MONGO and CASSI’s POEM along with legendary Rugrats Creator Arlene Klasky. He is a member of the PGA and on the Governing Board of Creatasphere – the leading builder of professional communities for content creation technology and media companies.

Kate McCallum

Kate McCallum | VP Development & Producer

Kate is a multi-faceted producer, writer, and transmedia consultant passionate about  storytelling, creativity, innovation, consciousness, media and the arts and their effect on culture and society.  She serves on the National Board of the Producers Guild of America, the PGA New Media Council, and she is a member of the TV Academy.

Kate’s had experience working alongside some of the top creative talent in the world in the creative arts and entertainment industries for over 30 years, 20 of which were spent at NBC Universal Studios and Paramount Studios.  Her diverse experience has given her the ability to approach projects from a unique perspective which optimizes the full value of a storyworld and or intellectual property.

She currently is involved in developing and producing 360 fulldome/VR content and immersive entertainment experiences along with a variety of arts and entertainment content under her company Bridge Arts Media, LLC with Vortex Immersion Media.  Kate is also a novice futurist and serves as the Chair of the Arts and Media Node for a global futurist think tank, The Millennium Project.

“Think of these spaces as immersive eco-systems.  As the movie theater is to TV and mobile screens, the dome theater is to a VR headset.  Step into the immersive worlds of tomorrow….”

– Ed Lantz, Vortex Immersion Media